Politics decoded: Why ‘Modi guarantees’ will be the theme in BJP polls in 2024

The focus of the meeting was on makingModi ensures“It is central to the party’s welfare rhetoric when the election campaign for the parliamentary elections begins and the party seeks votes based on Modi’s popularity to return to power for a third consecutive term.

What are Modi’s guarantees?

These promises were the party’s main focus during the recent House elections, which were described as the Prime Minister’s pledge to voters. In its manifesto for Chhattisgarh, for example, the party highlighted 20 top “guarantees for Modi” such as Rs 12,000 a year for married women, filling up vacant government jobs, Awas Yojana (housing scheme) benefits for the poor, and free health services until 2018. Rs 10 lakh and 500 Additional center for subsidized medicines. During his election campaign in Chhattisgarh and Madhya Pradesh in November, Modi announced an extension to Modi’s term Pradhan Mantri Garib Kalyan Anna Yojana (PMGKAY) Free ration scheme for another five years says it will benefit 80 crore poor people in the country. “Modi ki dhaman matlab har dhaman poor hoon ki dhaman (Modi’s guarantee is a guarantee that every guarantee will be fulfilled),” the Prime Minister said in his rallies in all states.

Following victories in Madhya Pradesh, Rajasthan and Chhattisgarh, the BJP attributed the successes to the appeal of Modi’s assurances among voters. Last week, the Prime Minister announced the launch of the government’s ‘Vixit Bharat Sankalp Yatra’ – organized to spread awareness about the government’s welfare schemes – in the five states where elections were held,”There is less hope for others in the world, and this is where Modi’s assurances begin to emerge. That’s why there’s a lot of hype around Modi’s Daman car. (Where other people’s hope ends, Modi’s assurances begin there. That’s why Modi’s assurances are so popular.)

What is the goal of the BJP?

With this, the BJP will find it easy to confront the policy of guarantees followed by the opposition parties, especially the Congress Party, which won the elections in Himachal Pradesh last year and in Karnataka and Telangana this year on the back of a set of promises it made to voters. , outperforming the BJP and other parties in the battle of welfare discourse. The BJP was looking for an answer to Congress’s answer A very local campaign Which worked in Karnataka, and with Modi’s assurances, seems to have found a winning formula – welfare initiatives combined with the Prime Minister’s mass appeal.

In addition, Fighting corruption is among the main goals of the Bharatiya Janata Party – It successfully targeted the Congress in the three Hindi-speaking states in the recent elections – and the focus on it is likely to continue in tandem with the focus on welfare policies until the Lok Sabha elections.

Who are the non-participants and why are they important to the BJP?

The BJP created a new base of welfare recipients, whose support it relied on in elections from roughly 2017 to 2018. The BJP claims that its ever-growing loyal support base of Labharatis transcends caste barriers and propelled the party to victories in the 2019 Lok Sabha elections and the crucial state elections. Before the 2019 elections, the party estimated the number of beneficiaries at Rs 25 crore. The BJP received 22.9 primary votes in those elections, underscoring the importance of this category of voters to it.

Then there is the EWS share as well. With the Amendment to the Constitution (103).After receiving Supreme Court approval last year, the government allowed a 10% quota to be allocated to the poorest of the poor among the upper classes. With this move, the BJP sought to circumvent caste-based reservations by pushing welfare among the poor who are outside the purview of Mandal policy. Given how populist politics reaps its rewards, the party has likely realized that portraying it as a “Revdi” may not give it as much electoral dividends as framing the narrative as a battle between Modi’s guarantees and the opposition’s promises.

© Indian Express Private Limited