Emami Ltd (NSE: EMAMILTD): The country’s leading FMCG company Emami Ltd has signed an agreement to buy a 100 percent stake in the men’s grooming brand. The company informed the stock market about this on Saturday.
In a letter sent to the stock market, the company wrote that the company had signed a deal with Helios Lifestyle to buy the stake. Under this deal, Emami will buy a 100 percent stake in Helios.
Helios’ main brand is The Man Company. Emami Ltd already has a 50.4 percent stake in the company.
Under the new agreement, Emami Ltd will also buy the remaining 49.6 percent stake in the brand.
Emami Will Increase Its Share In This Segment
The Man Company is a digital-first lifestyle brand offering an extensive selection of products for grooming and grooming of men, including scents, skincare hair care, and products for the body.
The brand offers products through its website, app, and exclusive brand outlets as well as all major online platforms.
While giving information about this deal, Emami Ltd said that with the completion of this acquisition of Helios, Emami Ltd will be able to further strengthen its presence in the rapidly growing digital-first premium male grooming segment.
Emami Ltd made its first investment in The Man Company in 2017, after which the company became a subsidiary of Emami in the year 2022.
After the decision, Emami Ltd MD Harsh Agarwal said that with the acquisition of a 100 percent stake, the company will move towards the next phase of growth.
How Was The Stock Performance?
In the last trading session, Emami Ltd’s stock closed with a slight increase at 813. The highest level of the stock is 855 and the lowest level of the year is 417.
A year ago the stock was close to the level of 525. That is, in a year the stock has given a return of 55 percent to the investors.
The news of the share purchase came on Saturday, so the effect can be seen on the stock in the next session.
Quick Fact
Emami
| Company name | Emami |
|---|---|
| Stake Purchased | 100% in Helios |
| Existing Stake | 50.4% in the Man Company |
| Remaining Stake | 49.6% in the Man Company |
| Brand Acquired | The Man Company |
| Market Presence | Digital-first male grooming |
| First Investment | 2017 |
| Became Subsidiary | 2022 |
| Possible Return | 55% in 1 year |
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