World Cup 2023 breaks broadcast and digital records » Today Latest Stories

The ICC Men’s Cricket World Cup 2023 breached the one trillion mark for total minutes watched on broadcast, which included new technological innovations such as vertical video feeds. The edition witnessed an increase of 38% compared to the 2011 edition in India and by 17% compared to the previous edition of the World Cup in the United Kingdom in 2019.

The grand final between India and Australia lived up to its expectations as it became the most watched match of the Cricket World Cup with 87.6 billion live minutes watched globally, an increase of 46% from the last time the host country reached the final in 2011.

The host country, India, contributed significantly to these staggering numbers with 422 billion viewing minutes on the Disney Star Network alone, resulting in a whopping 54% increase from 2011 and 9% from 2019.

The increase in viewership among females played a role in the overall growth, as it rose from 32% during the 2011 edition to 34% this year. This turnaround highlighted the widespread enthusiasm surrounding the host nation’s tournament.

Outside India too, there has been significant growth in streaming numbers, most notably in the UK and Australia. The UK saw 800 hours of live coverage, resulting in more than 5.86 billion minutes of live viewing. Australia contributed 3.79 billion viewing minutes from 602 hours of live coverage, representing a 92% increase on 2011.

Australia’s success at the tournament also means 9.1 million people tuned into the 2023 World Cup, a rise of three million on 2019.

Pakistan, India’s neighbor on the Indian subcontinent, achieved an unprecedented viewership rate, recording a total of 237.12 billion minutes of viewing live content.

Disney+ Hotstar’s decision to stream the World Cup for free in India saw the tournament break the record for peak concurrent viewers four times, with the final attracting the highest concurrent cricket audience ever.

This record-breaking trend continued on the digital front as well with a staggering 16.9 billion video views making it the most digitally engaged ICC event ever.

The 2023 World Cup has overtaken the 2022 T20 World Cup for the mark with a massive 158% increase over the tournament in Australia. From “It Takes One Day” previews to exclusive behind-the-scenes insight, there was no shortage of content to consume.

On social media, a fun reimagining of Glenn Maxwell’s resurrection from pain in Afghanistan has racked up 50 million views. Virat Kohli could not be left behind, as a video of his embrace with idol Sachin Tendulkar attracted 40 million views on Instagram after he broke the record for ODI centuries (78 million views).

The ‘swinging menace’ Kohli also picked up a wicket during the tournament, with Scott Edwards’ scalp contributing 39 million video plays on Instagram.

ICC’s partnership with Meta, which included Meta Creator Squad India, brought out a never-before-seen fun side of the players before and during the tournament, and brought in 16.3 billion video plays across Meta channels (9.7 billion on Facebook and 6.6 billion on Instagram). .

The event saw a record number of users on web and app platforms, reaching 97.5 million unique users, representing a 29% increase on the 2019 edition. Page views on the site rose to 704 million, reflecting a 96% increase in the Men’s T20 World Cup. For the year 2022.